Websites for care homes
The first visit to your home happens online
Choosing care is emotional and often urgent. Families need warmth they can feel and facts they can check, long before they pick up the phone.
- Designed for relatives researching care, often late at night
- CQC rating and inspection report presented openly
- Clear routes to enquire, book a visit or request a brochure
What the website does
Designed around real journeys, not page templates.
- 01
Families first
The site is structured around the questions relatives actually ask: what care you provide, what it feels like, what it costs and what happens next.
- 02
Show the home honestly
Photo-led pages for rooms, gardens, food and daily life do more reassuring than any brochure copy, presented beautifully and loading fast.
- 03
CQC transparency
Your rating and latest inspection report are easy to find and honestly framed. Openness reads as confidence, and families notice.
- 04
Enquiries made easy
Phone, visit booking and brochure requests are one tap from every page, with each enquiry reaching the right person in your team.
- 05
Recruitment that works
Carers research employers the way families research homes. Dedicated careers pages show your culture and make applying simple.
- 06
News families can follow
Activities, events and seasonal moments are easy for your team to post, showing life in the home and reassuring relatives at a distance.
See it for yourself
Click around Oakfield House before you talk to anyone.
Oakfield House is a fictional care home built and hosted by Flutterly so you can judge the standard for yourself: warm, honest and clear, the way families need it to be.
- Families-first structure with fees published plainly
- CQC-style transparency, front and centre
- Visiting, recruitment and daily life shown honestly
Trust and transparency
Built for the scrutiny care providers are under
Families cross-check everything: your CQC report, your fees page, your reviews. The website is designed so what they find confirms what you told them.
- CQC rating displayed with a direct link to the full report
- Fee and funding information presented clearly, as CQC guidance encourages
- Accessible to older relatives: WCAG 2.2 AA target, larger type, clear contrast
- Visiting, safeguarding and complaints information easy to locate
Every build includes
Nothing essential is an add-on.
- Discovery visit or call with your home's team
- Warm, custom design shaped around your home, never a template
- Pages for care types, rooms, life at the home, team, fees and FAQs
- Photography direction, or careful use of the photos you have
- Enquiry, visit-booking and recruitment journeys
- Training, handover and ongoing support options
Questions
Asked and answered.
Can you build one site for a small group of homes?
Yes. A group site with a consistent design and a distinct, findable section for each home works well, and each home can still hold its own place in local search results.
We don't have good photography. Does that matter?
It matters more than most things, so it is planned for: either direction for a local photographer or careful, honest use of what you already have until new photos exist.
Can the site help with recruitment as well as occupancy?
Yes. Careers pages with real staff voices and a simple application route are part of the build. The same website that reassures families also persuades carers.
Who updates the website once it is live?
Your team, for news and day-to-day changes, after a short training session. Flutterly handles anything structural, or everything, depending on the package you choose.
Ready to give families a better first visit?
Start with the free audit, a written review of how your current site serves families, or book a short call to talk about your home.